Sharing Google My Business Access with Your SEO Agency

Sharing Google My Business Profile Access with Your SEO Agency

In the collaborative landscape of digital marketing, entrusting your Google My Business (GMB) profile to an SEO agency can significantly amplify your online presence. But navigating the intricacies of access permissions while safeguarding your business information requires a clear understanding. This comprehensive guide demystifies the process of sharing Google My Business access with your SEO agency, empowering you to leverage their expertise while maintaining control.

Why Granting GMB Access is Crucial for SEO Success

Your GMB profile serves as a digital storefront, influencing local search visibility and shaping customer perception. Granting access to your SEO agency empowers them to:

1. Optimize Your GMB Listing for Enhanced Visibility:

SEO agencies excel at optimizing online assets. With access to your GMB profile, they can:

  • Ensure NAP (Name, Address, Phone number) consistency across the web
  • Select relevant business categories to improve discoverability
  • Craft compelling business descriptions optimized for keywords and search intent
  • Upload high-quality images and videos to engage users

2. Manage and Respond to Customer Reviews Effectively:

Online reviews wield immense influence over consumer decisions. Your agency can:

  • Monitor reviews for timely responses to both positive and negative feedback
  • Implement strategies to solicit more reviews from satisfied customers
  • Address negative reviews professionally to mitigate potential damage

3. Track Performance and Measure SEO Campaign Effectiveness:

Data analysis is crucial for refining SEO strategies. With GMB access, your agency can:

  • Monitor crucial metrics like website clicks, calls, and direction requests
  • Identify traffic sources and understand customer behavior
  • Generate reports to showcase the impact of their optimization efforts

Types of Google My Business Access Levels

Google offers tiered access levels, allowing you to grant permissions strategically:

1. Owner:

The highest level of access, typically reserved for the business owner or someone with complete trust. Owners can:

  • Add and remove managers and owners
  • Delete the listing entirely
  • Access all areas and make changes to the listing

2. Manager:

Ideal for SEO agencies, granting a wide range of permissions without the ability to delete the listing or manage user roles. Managers can:

  • Edit business information
  • Respond to reviews
  • Add photos and posts
  • View insights and analytics

3. Site Manager:

Limited permissions focused on website management. This role is suitable for managing website aspects within GMB, but not for overall SEO management.

Step-by-Step Guide: Sharing GMB Access

  1. Access Google My Business: Navigate to and sign in with the account associated with your GMB listing.
  2. Select the Relevant Location: If you manage multiple listings, choose the specific location you wish to share.
  3. Access the Users Section: Locate and click on the Users section, usually found in the left-hand menu.
  4. Invite New Users: Click on the blue + button or Add User to initiate the invitation process.
  5. Enter the Email Address: Provide the agency’s email address associated with their GMB account.
  6. Assign the Appropriate Role: Choose Manager to grant the agency sufficient access for optimization and management.
  7. Send the Invitation: Review the details and click Invite to send the access request.

Best Practices for Sharing GMB Access

  • Limit Access to Manager Role: Unless absolutely necessary, refrain from granting Owner access to your agency.
  • Use Dedicated Agency Email Addresses: Request your agency to use a dedicated email address for your account to maintain a clear access trail.
  • Regularly Audit Users: Periodically review the list of users with access to revoke permissions from inactive accounts or former employees.
  • Communicate Clearly: Establish clear communication channels with your agency to discuss GMB strategies, updates, and any concerns.
  • Stay Informed: Familiarize yourself with Google’s best practices and guidelines for GMB management to ensure compliance.

Revoking or Removing Access

If you need to revoke or remove access for any reason:

  1. Access Google My Business: Sign in to your GMB account.
  2. Navigate to Users: Go to the Users section of your GMB listing.
  3. Locate the User: Find the agency or individual whose access you want to remove.
  4. Click the Three Dots: Click on the three vertical dots next to their name.
  5. Select Remove Access: Choose the Remove Access option from the dropdown menu.
  6. Confirm Removal: Confirm your decision to revoke their access.

FAQs about Sharing GMB Access with SEO Agencies

1. Is it safe to give my SEO agency access to my Google My Business profile?

Granting access to a reputable SEO agency with a proven track record is generally safe. However, prioritize agencies that emphasize transparency, communication, and ethical SEO practices. Stick to providing Manager access to maintain a level of control.

2. Can my SEO agency make changes to my business information without my knowledge?

While managers have editing rights, Google sends email notifications for any significant changes. Maintain open communication with your agency and regularly review your GMB profile for any discrepancies.

3. How can I monitor the actions taken by my SEO agency on my GMB profile?

Google My Business provides activity logs where you can review recent actions. Additionally, schedule regular meetings with your agency to discuss progress, strategies, and any changes made to your profile.

4. Can I revoke access from my SEO agency if I’m not satisfied with their services?

Yes, you retain complete control over your GMB profile. You can revoke access at any time, following the steps outlined in the Revoking or Removing Access section.

5. What happens to my GMB profile if I part ways with my SEO agency?

Your GMB profile remains your asset. Revoking access from your previous agency and potentially granting access to a new one or managing it yourself ensures continuity.

6. How long does it take for my SEO agency to make a difference in my GMB ranking?

SEO is a long-term strategy. While some improvements might be noticeable within weeks, significant ranking changes and traffic growth often require several months of consistent optimization efforts.

7. Can I manage my GMB profile myself, or is an agency necessary?

While self-management is possible, agencies bring expertise, time-saving efficiency, and industry knowledge to the table. If your budget allows, an agency can significantly enhance your online presence.

8. What are some red flags to watch out for when choosing an SEO agency?

Be wary of agencies that guarantee instant results, employ black-hat SEO tactics, or lack transparency in their communication. Conduct thorough research, read reviews, and request case studies before making a decision.

9. What are the benefits of using an SEO agency for GMB optimization compared to doing it myself?

Agencies offer specialized knowledge, experience, and often utilize advanced SEO tools. They can dedicate more time and resources to your GMB optimization, potentially leading to better results than self-management.

10. How do I choose the right SEO agency for my business and GMB needs?

Consider factors like their experience, industry specialization, track record, communication style, and pricing. Request a consultation to discuss your specific goals and assess their suitability for your business.


Sharing your Google My Business profile access with your SEO agency is a strategic move to amplify your online presence, attract more customers, and achieve your digital marketing goals. By understanding the access levels, following best practices, and maintaining open communication, you can leverage the expertise of an agency while safeguarding your business information. Remember, a well-optimized GMB profile is a powerful asset in today’s competitive digital landscape.